Article Details| Niche Market Research For Your 'Bum Blog' - The Basics |
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If you're looking to set up a free blog to make a few bucks (one of my favorite strategies for making money online), niche market research is one of the most important factors - if not the most important - that will determine your ultimate success! Choosing a niche market can be compared to a bar fight: if you had the choice, would you pick a former heavy weight champ as your opponent - or a 98 pound weakling? When you're researching and deciding on a niche market for your blog, it's kind of the same idea. You want to find one where you have a chance - not where you're competing against big boys. The good news is that if you know what you're doing, finding a target market isn't that hard. To start, you have to narrow your focus. Almost everyone starts with much to broad of an idea - the good news is that it's almost impossible to get too focused. Are you a 40+ year old female who's into breeding Great Danes? There's probably a market for that out there! A very easy starting point for research is the Google External Keyword Tool and the Free Keyword Suggestion Tool from Wordtracker - both of these can be found with a simple Google search. Go to these sites, enter in a few keywords you think people in your target market might be looking for, and see what comes up - Without going too far into details, if I can find a 'theme', a niche, based around a series of long-tail keywords that have a good amount of monthly searches, if those keywords don't have a lot of competition, and they're relevant to a market that's willing to spend money, I've found a solid niche. You'll also want to look at competing sites: you'll have a hard time if all the sites that come up on the first page of your search have been around for ten years and have a page rank of 6 and higher. But if you can find a small, under-served but in-demand niche, you're in the money! |
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