Incorrect marketing can be summed up simply. If you don't identify and learn about your market first you will be promoting in the wrong places and in the wrong manner to the wrong people. Let's take an example.
You want to sell bicycles to top athletes and those who aim to become top athletes. Do you promote to families with young kids? Do you promote to the teen who spends all his time on dirt tracks? Or do you promote to members of the local fitness center?
While young kids might some day aspire to become great cyclists, this is not the market you want to target. Teens on dirt bikes might also become more athletically inclined, but at the moment they aren't ready for your promotions.
You want to get to those athletes who are serious about their fitness and their dreams to win those bicycle races.
See the difference? You have to discover where you target market spends its time. Serious cyclists often belong to related clubs, they read about their sport and about the winners, they investigate equipment to be sure they get only the most rugged and that suit their specific needs.
Once you have this figured out, it's a simple matter of putting together an appealing offer that answers all their questions and fills their needs.
Jonathan Budd Is An Expert Internet Marketer Who Shows People How To Make Far More Money Then They Are Now With Highly Profitable Cutting Edge Systems At: http://www.TheProfitMasterminds.com
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