Increase Advertising Response Rate With An Offer

You need to know what your objective is before you present the offer. Advertising objectives are specific aims or intentions (for example, to inform, to persuade, to remind). Do you want to generate leads, build awareness, increase response rates, generate sales, entice a customer to take action or move them to the next step of the buying process? Your advertising objective will determine your offer.



The better your offer is, in your customer's eyes, the better their response will be. Here are four tried and successful offers to increase your response rate for any type of advertising.



Discount. Many customers like to feel they are negotiating a deal. They want a bargain. Offer a discount in your direct mail lead generation piece to pull a response from customer's who buy based on price.



Free Download. Ebooks are a great way to provide information about your industry and how the customer's issue can be resolved, both manually and by your product. Make a category on your website for free downloads. Include the Ebook, options for the latest news, updates, information, helpful hints and suggestions.



Yes/No. For this offer you ask your prospect to respond positively or negatively, yes or no. The interaction between your mail piece and the customer can be affixing a 'yes' or 'no' stamp or checking a box. By doing this you have engaged your customer and there is a greater chance for them to respond to your advertising. It works because it clarifies the need for a decision right away.



Payment Options. There are many ways to accept payment or extend payment options. Everyone uses some sort of plastic, credit card, or bank card. Accept this type of payment by way of phone, mail, or the Internet.
There will be customers who are short on cash. They look for extended payment options, such as leasing or vendor-supplied financing. Make an offer of interest-free financing in your advertising.



These offers that have proven themselves as successful over the years. They will assist in lowering the risk for your customers and increase your response rate from your advertising campaign.


Toni Grundstrom is a freelance writer with emphasis in the Marketing field. With 17 years of experience I provide valuable content in all aspects of Marketing. To provide an enticing offer with frequency use the effective and low cost direct mail postcards from MyPostcardCompany.






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